Aniz Manji Pepsi May Boost Marketing Budget to Take On Coke

Pepsi May Boost Marketing Budget to Take On Coke
PepsiCo Inc. (PEP) Chief Executive Officer Indra Nooyi has taken over a coconut-water company, acquired a dairy in Russia and spent millions on a philanthropic marketing campaign. Her next big investment has a more familiar name: Pepsi-Cola.
Read more on Bloomberg

Marketing Agency Engauge Appoints Teresa Caro as Vice President of Social
ATLANTA, Jan 27, 2012 (BUSINESS WIRE) — Full-service marketing agency Engauge ( www.engauge.com ) has hired digital marketing veteran Teresa Caro as Vice President of Social Marketing. Based in Atlanta, Teresa will have national responsibilities for …
Read more on MarketWatch (press release)

Market Target Launches Hometown Helper Service, Providing Internet Marketing
San Diego SEO Services company Market Target announced today the launch of a marketing service designed specifically for underserved small town businesses. Hometown Helper Service is designed to get small town businesses a revenue generating presence …
Read more on San Francisco Chronicle (press release)

Categories: Aniz Manji, Aniz Manji Marketing | Tags: , , , , , , | Leave a comment

Recycled Plastic Is The Source Of The Ultimate Environmentally Friendly Lumber

Unless you are work in the building industry, you may have never heard of the ultimate green lumber. For the environmentalist, this is the perfect product, and it can be found on a lot of decks, and plenty of deck furniture.

Eco-lumber and plastic lumber are two other names for the product, but there are a number of others, including poly-wood, poly-wood, and permo-wood. You don’t always see that a material is good for the environment and also economical, but this new material is exactly that and has had a great impact on the patio furniture industry.

The final product seems like a piece of lumber, but the astounding thing is that there is no wood in it, just milk jugs and other recycled plastic containers. While it is made from plastic, it has the feel of wood, and can be cut, sawed, and screwed just like a regular 2×4. The ultimate green lumber has found many applications aside from decking, such as patio furniture, outdoor tables and benches and playground equipment. The making of poly-lumber is a great means to use the growing mountain of recycled plastic waste. In the past ten years, recycling of plastic bottles has climbed to 1.5 billion pounds, from merely 234 million pounds.

Hardwood lumber does have a couple of drawbacks, such as the chemical treatment it calls for to protect it against insects. Over time, the wood will begin to rot when left out in the weather, and it will require some sort of refinishing, and sanding. Plastic lumber will not leak and negatively affect the soil as it contains no unsafe chemicals. The only upkeep it calls for is to, now and again, clean it off with a hose. Poly-wood can be successfully used in any climate, from salty, windy coast-lands to icy winter areas through to hot areas.

This eco-wood should not be confused with some light, plastic product that has been formed into chairs, like you see on numerous decks. This ultimate green lumber is densely worked into 2 by 4s and 2 by 6s, and is not light. It is used just like real hardwood; cut in the same way and screwed down in the same way. Poly-lumber works well with stuff used on a deck or around a pool, and there are new things for it to be used for being concocted all the time. Lumber created from recycled plastic is an alternative to traditional hardwood lumber that is economically feasible. It has a lot of uses, is sure to last for many years, and doesn’t rot, splinter, or get infested with bugs.

If you use furniture constructed from recycled materials, you are helping bring down the need for chopping down trees. Conserving trees and forests is at the top of the list of those who are into saving the environment. As a result, the search is on for applications where the use of ploy-lumber makes good economic sense and environmental sense also. Plastic lumber doesn’t need any upkeep and it is beneficial to the environment.

Green Living is one thing everyone should be considering. If you’d like to find out more, you might like to have a look at a product like Home Made Energy. What exactly is it all about? Well, you can check out a Home Made Energy review to find that out and at the same time you will see specifics of a Home Made Energy bonus.

Categories: Aniz Manji | Tags: , , | Leave a comment